Amazon Fresh

Amazon’s grocery delivery service Amazon Fresh is to launch in the UK this year. The e-commerce giant reportedly has plans and when the night tube weekend service officially begins operating and London edges closer to becoming a 24 hour city, it is understood that Amazon Fresh could arrive in the capital. Amazon Fresh enables customers to order an array of grocery items. When Amazon enters the competitive UK market, it will rival the big four supermarkets Tesco and Sainsbury’s as well as online grocer Ocado.

In the US residents in some states can already order groceries from Amazon Fresh, but the web retailer may be plotting to go a step further. The company wants to open its first ‘drive-thru’ grocery store next. Shoppers would still place their orders online, but instead of having them delivered, they would schedule a time to pick them up.

Retail research specialist IGD estimates that online sales make up 5% of grocery revenue in the UK and click-and-collect is also increasing in popularity. The US grocery delivery market is less mature, which could explain why Amazon Fresh is expanding into Britain first.