Ensuring the Success of Self Check Outs in the Retail Environment

One of the most innovative advancements in the world of point of sales software over recent years has been the introduction of touch screen self-check out capabilities.  The modernisation can deliver numerous advantages in the retail environment, from improved customer satisfaction thanks to shorter queuing time, to reduced staffing costs.  However, making touch screen capabilities work when using self-checkout isn’t as simple as selecting any old point of sale software and relevant hardware.  In order to ensure that your business receives the maximum benefit from touch screen technology there are a few considerations that should be taken into account.

Using Touch Screen Technology

Intuitive layout

The younger generations have on the whole being using computers for most of the last two decades and aren’t likely to be fazed by operating a touch screen.  However, older consumers may still find computers somewhat daunting.  It is therefore important to ensure that the layout of the point of sale software is simple and intuitive to use, with products located in logical categories and subcategories.

Appropriate design

Whilst branding is an important area of any marketing strategy, some company logos or colour schemes do not lend themselves to a point of sale touch screen interface.  In such instances it is best to omit or at least limit the amount of company branding present on the screen to prevent it from becoming too distracting to the customer.

Responsive hardware

Having a suitable screen appearance is only half the battle and it is equally important that the hardware in place is able to effectively deal with the software being used.  Shoppers tend to be in a hurry and can become impatient if the screen doesn’t quickly register that they have pressed a button or scanned an item.  Such situations can lead to a customer repeating the action again, only for the checkout to register both instances, which can result in the customer navigating to the wrong category or the same item being added to the list twice.  In both instances the checkout process is being delayed.  It is therefore important to have hardware that is responsive to the user’s actions.  The ability to deliver an audible signal that the customer’s action has been recorded can also help to remove confusion.

On hand support

No matter how well the user interface is designed or how high the quality of the hardware is, there will always be scope for customers to make mistakes during the checkout process.  In addition, there may be purchases that require the customer’s age to be verified.  In these instances it is essential to have a member of staff to hand so that they can quickly sort out any problems, allowing the customer to continue with their purchase.

Further information on  BCPs Accord® touch screen Point Of Sale Software