Mobile retailing is rising rapidly a quarter of all online sales in the UK take place via smartphone and tablets and by 2018 this figure will be much more. Mobile retailing demonstrates the effect that technology innovation is demanding of retailers. This year retailers have stepped up their efforts by incorporating mobile into other parts of the customer journey, including order fulfilment, payments, and loyalty.
Mobile payments aren’t just likely but are expected as more and more people have adopted smartphones. Mobile banking (deposits, bill pay, etc.) is becoming more ‘mainstream’ for consumers, particularly for online goods and services. Google, PayPal, Apple, and Starbucks are all offering new mobile payment capabilities to keep up with demand. (more…)