Author Archives: PaulineHiggs

Tune in to commercial radio

The nature of food and drink wholesaling has changed dramatically over the last 10–15 years. Faced with a dynamically changing market, escalating competition, increasingly extensive product ranges, and ever-increasing customer demands for better service and more choice, wholesalers have had to become more proactive and innovative in order to survive and succeed. Most have turned to IT, using sophisticated computer systems to handle many activities. Yet still they must be constantly alert to new technologies and developments which may further improve performance and competitive edge.

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