It is estimated that 95% of UK consumers will plan to use click and collect this Christmas to avoid expensive delivery costs and the inconvenience of not having to wait in all day for a delivery. For retailers there is an increased footfall, as studies have found that 40% of consumers are proven to pick up something extra in store whilst collecting their click and collect order. (more…)
Category Archives: Blog
The new allergens labelling law came into effect on the 13th December 2014
What is it all about?
With the new food law, all food providers serving unpackaged food or food that is packaged on site for immediate consumption, will have to supply details of the menu items that contain the EU Top 14 allergens within the dishes they serve. (more…)
With multi-channel shopping now the norm and shoppers more concerned by brands and products than how they buy them retail businesses are having to review processes and operating models in order to survive and prosper in the new multi-channel world. (more…)
With Omni channel retailing on the rise, shoppers’ expectations have changed and have become more demanding. In a recent report it was revealed that 76% of shoppers now research purchases online before stepping into store. As the lines between digital and physical shopping experiences become blurred, stores must embrace digital technologies such as ESLs, (Electronic shelf labels) where retailers can enhance the shopper experience at the point of purchase. (more…)
1. Quantifying customer value
Customer value is measured by purchase and social behaviours using two metrics, influencer value and contributor value.
Influence value: this can include social media monitoring, text mining. Ways to estimate the value of data sources such as number of contacts on social networks, followers, comments on blogs, number of posts and status updates. (more…)