Category Archives: Blog

Click and Collect this Christmas

It is estimated that 95% of UK consumers will plan to use click and collect this Christmas to avoid expensive delivery costs and the inconvenience of not having to wait in all day for a delivery. For retailers there is an increased footfall, as studies have found that 40% of consumers are proven to pick up something extra in store whilst collecting their click and collect order. (more…)

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New Allergen Law

The new allergens labelling law came into effect on the 13th December 2014

What is it all about?

With the new food law, all food providers serving unpackaged food or food that is packaged on site for immediate consumption, will have to supply details of the menu items that contain the EU Top 14 allergens within the dishes they serve. (more…)

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How retailers can unite online and offline consumer experiences

With Omni channel retailing on the rise, shoppers’ expectations have changed and have become more demanding. In a recent report it was revealed that 76% of shoppers now research purchases online before stepping into store. As the lines between digital and physical shopping experiences become blurred, stores must embrace digital technologies such as ESLs, (Electronic shelf labels) where retailers can enhance the shopper experience at the point of purchase. (more…)

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Social Loyalty: The 4 Key Benefits

1. Quantifying customer value

Customer value is measured by purchase and social behaviours using two metrics, influencer value and contributor value.

Influence value: this can include social media monitoring, text mining. Ways to estimate the value of data sources such as number of contacts on social networks, followers, comments on blogs, number of posts and status updates. (more…)

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Going Mobile

Everywhere you turn the message for business is ‘go mobile’. But it can be confusing. For wholesalers ‘going mobile’ is about giving mobile workers or customers access to the data contained on the main IT system via devices such as tablets, laptops and smartphones. (more…)

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