It is estimated that 95% of UK consumers will plan to use click and collect this Christmas to avoid expensive delivery costs and the inconvenience of not having to wait in all day for a delivery. For retailers there is an increased footfall, as studies have found that 40% of consumers are proven to pick up something extra in store whilst collecting their click and collect order.
However, it’s not all good news as SME’s (small or medium sized enterprises) are reported to lose out to larger retailers this Christmas, as it was found that the failure of SMEs to offer click and collect could cost them as much as £200m.
A study conducted by retail analysts Conlumino, in partnership with InPost, indicated that shoppers are set to allocate just 13.2 per cent of their Christmas spend to small or medium sized enterprises. The poll found that the service, offered by just 18 per cent of SMEs, is expected to account for £700m of the anticipated £8.5bn Christmas spend.
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