How retailers can unite online and offline consumer experiences

With Omni channel retailing on the rise, shoppers’ expectations have changed and have become more demanding. In a recent report it was revealed that 76% of shoppers now research purchases online before stepping into store. As the lines between digital and physical shopping experiences become blurred, stores must embrace digital technologies such as ESLs, (Electronic shelf labels) where retailers can enhance the shopper experience at the point of purchase.

Benefits of ESL include:

  • Retailers are able to display real-time stock information so that customers can immediately see if an item is in-stock.
  • Retailers can display richer content such as customer reviews,
  • ESL integration with retailers’ apps, either by using QR codes or Bluetooth beacons, can deliver personalised promotions to shoppers
  • Enable retailers to display consistent pricing across their channels.

Read the full story here- http://www.retail-week.com