The UK’s leading retailers share predictions on the top key e-commerce milestones for 2015.
- Beacon Technology
This technology enables retailers to communicate directly with customers whilst they are close to or instore. Shoppers are sent messages and alerts about offers, product details and information that is relevant to the store in which they are shopping, or they are enticed to shop in a nearby store.
In-store Beacon technology is already in use at several UK retailers including Paul Smith. Simon Young of the leading fashion retailer indicated it is relatively easy to deploy, as the main requirement is to have Wi-Fi and tablets. It drives sales for retailers as it enables them to up-sell and cross-sell based on each consumer’s specific digital shopping behaviour.
- Adoption of Mobile and Social Payments
Mobile payments took a big leap forward in 2014, with the launch of Apple Pay and other social media payment platforms such as Twitter’s ‘Buy’ button and Facebook Payments. In 2015 online sales are expected to continue rising as a result of enhanced payment technology as iconic trusted brands such as Apple continue to raise consumer awareness
- Making the Online Experience More Human
2015 is about getting personal with customers, providing a more personal level of service using online channels, replicating the in-store customer journey that consumers expect. For example, this will take the form of live chat where dedicated online customer advisors can be tapped throughout the shopping trip. Social Media also has a big part to play as it allows interaction with customers, whether it is a review, or questions regarding services and products. This type of experience can contribute to more purchases, better customer experience and promotion of brand.
- Using Intelligent Search, Segmentation and Analytics To Drive Sales
SLI’s research tells us that e-commerce sales now account for 5.9% of total retail sales, which has risen 18% since 2013.
Web sessions that include a search option for users produce the highest sales conversion rates. SLI technology learns from visitors’ site search activity and click through to deliver the most relevant results, so your customers find what they want quickly and keep customers engaged and help them purchase what they were seeking.
- Customer Centric Fulfilment
Successful retailers understand that to be competitive in today’s economy, it is essential to get goods to customers in as timely a manner as possible. They understand that increasingly more customers are opting for personalised delivery options that suit their lifestyle, such as Click and Collect, 24-hour locker banks, same-day delivery, late night order times or train station car park pick-up station. As a result, these options are becoming increasingly available.
- Clienteling Solutions
Clienteling applications run on a handheld tablet, enabling the tracking of individual customer shopping preferences. This allows the sales associates in-store to look at the customer’s purchasing history and preferences. This, in turn, permits sales associates to offer personalised recommendations.
Read the full story here- http://www.retailtechnology.co.uk/news/5592/multichannel-predictions-for-2015/