Foodservice wholesaler, Serious Food Distribution (SFD), is making a £50,000 investment in a 15 user Accord system from supply chain solutions specialist, Business Computer Projects Ltd (BCP).
SFD is the foodservice wing of Serious Food of Llantrisant, the well known, high quality juice manufacturer which produces most of the “freshly-squeezed” orange juice and fruit smoothies in the UK. SFD provides a nationwide distribution service to city centre hotels, catering establishments and independent retailers. It uses its own fleet of modern, multi-temperature vehicles to deliver a range of high quality, speciality foods and fruit juices from its 3 depots located in Slough, Llantrisant and Birmingham.
BCP is one of the UK’s top suppliers of specialist Supply Chain solutions to the Food and Drink Wholesale industry with key clients including Woodward Foodservice, BWG, Musgrave and SPAR.
The investment in new technology was stimulated by SFD’s rapid growth and the need for a more sophisticated system to assist this growth and its plans to open a nationwide network of depots. BCP was chosen following a lengthy selection process reviewing offerings from a number of leading suppliers.
The investment covers BCP’s complete Accord solution including Purchasing, Sales Order Management, Stock Control, Telesales and Financial Accounting. BCP will work alongside EDP, the leading provider of mobile sales solutions, to develop a fully integrated van sales solution for SFD. The system will be fully implemented at all 3 depots by Easter, one of the busiest times of the year for SFD.
A key element in securing the contract was BCP’s food and drink industry background, consistent track record of delivering successful implementations and, not least, Accord’s comprehensive functionality which is an excellent fit for the majority of the company’s business. In particular, the system will help SFD to improve stock management and grow turnover. As Divisional Director, Vince Price, explains: “Accord’s proactive Telesales will transform our Telesales operation, allowing us to ‘sell’ rather than just take orders. It looked good on paper, but seeing it in action at an existing client clinched it for us. It will help us to grow the business both in terms of the value of each sale and the number of customers contacted each day.”