Author Archives: Aneesa.Siddique

Beacons are the future

Paul Brown, chief technology officer at The Grass Roots Group in his recent article Beacons: the future of promotion reward technologyhighlighted that in the past few years beacon technology has become increasingly very popular in the retail sector. Beacons are cheap and simple way to identify a consumer in a location, at a point in time which allows promotions and incentives to be targeted not only on customer segment but on location, time and inventory. (more…)

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Key retail predictions

Omni-channel retail experience becomes the norm

The retail industry is experiencing a shift of customers are switching between online and physical store contacts on their journey towards a purchase. Customers want to be able to find information about a product, approach the company and make the purchase in the channel of their choice – and also to be able to create their own customer journey with channels they choose. Multi-Channel retailing is now expected from comsumers. (more…)

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Omni Channel in Europe

Nearly 60% of EU internet users now shop online and in ten years’ time 20-25% of all retail spend is expected to be generated online. Retailers across Europe need to start future proofing their businesses in order to remain competitive and profitable in the next decade, according to a new report from Megatrends. (more…)

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Mobilising the workforce

Businesses want increased productivity, efficiency, and agility. Employees want flexibility to work anywhere using their preferred mobile device. With this comes the need to give employees better access to company data on the go via both corporate owned devices and through bring your own device (BYOD) schemes. However in the rush to mobilise workforces, many organisations are overlooking the need to manage the process cost effectively. (more…)

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