The new allergens labelling law came into effect on the 13th December 2014. It requires retailers to clearly label food products at the shelf edge and display any ingredients which might trigger consumers’ allergies. As new laws come in, technology is on hand to provide solutions, along with time and cost savings, for retailers. 

Here are four ways digital displays can help retailers meet regulation changes, while adding value for customers.

Speed and agility

Digital display technology, such as electronic shelf labels (ESLs), enable retailers to make changes to product information in real-time across an entire store . So any changes to allergy information can be managed from a central point to keep customers up to date. This also includes item prices or new promotional offers.

Time is money

Retailers can save time that would otherwise be spent manually changing paper labels. As a result of this employees can focus on customer-centric tasks, such as serving shoppers or ensuring stock is readily available on the shop floor.

Building customer trust

By displaying all the information the consumer needs, such as nutritional values, ingredients and provenance, retailers can give consumers the confidence to buy and return. This principle can be used in other areas, such as pricing and promotions, ensuring transparency and clarity in all channels, further instilling trust amongst shoppers that they are getting the best deal possible.

Beacons add value

ESLs can integrate with other technology such as the latest Bluetooth beacons, which communicate personalised offers to customers via their smartphone, creating a more engaging and rewarding in-store experience, which will hopefully lead to repeat purchases and customer loyalty.

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